Presentation: Using Geo-Based Big Data Tools to Determine Offline Sales Impact at Twitter


Day of week:

3:00pm - 3:50pm

As social networking ad products have become prominent, the need to prove their efficacy has risen in importance. We utilize a data science methodology to determine the offline impact of an online sales travel campaign. We explain how to use Pig and R to process geo-location information in Hadoop and determine whether a user was motivated to pursue action offline after online campaign exposure, ultimately finding a statistically significant impact.


Wednesday Jun 10

Thursday Jun 11

Friday Jun 12

Conference for Professional Software Developers