Weathering the Data Storm
Display advertising is a great playground for data enthusiasts who want to explore the opportunities and pitfalls of the 'Big Data' promise. At Dstillery we collect daily about 10 billion user events, representing the digital and geo-physical journeys of millions of people on desktops, tablets, and mobile phones. This talk will touch on a number of challenges including privacy-preserving representations, robust high-dimensional modeling, large-scale automated learning systems, transfer learning, and fraud detection. Finally I will touch on a few higher-level lessons and pose the paradox of big data and predictive modeling: You never have the data you need.