Speaker: Kyla Robinson

Director, Product Mobile Apps @hudsonsbay

Kyla is the Director of Product Management for Mobile at Hudson’s Bay Company, overseeing product development for Saks Fifth Avenue, Hudson’s Bay, and Gilt Groupe at the headquarters in NYC. She has been in mobile-focused commerce and marketing roles for the past 8 years across advertising, finance, and beauty for companies including Estée Lauder, Oppenheimerfunds, and ZenithOptimedia.

Find Kyla Robinson at

kyla-robinson

Talk : High-Touch Service @ Scale: Shopping Apps With a Human Face

Track : Modern User Interfaces: Screens and Beyond
Location : Majestic Complex, 6th fl
Day of week : Wednesday
Duration : 10:35am - 11:25am

Personalized content and product recommendations powered by machine learning algorithms are now the bread and butter of shopping apps. As our customers exponentially shift to digital every year, we continuously seek ways to differentiate ourselves in helping customers find the products they love.

One way to do this is through high-touch services and leveraging our highest converting assets—our Sales Associates. This session will focus on crafting the experience designed to encourage customer-to-stylist personal relationships: the balancing act between taking advantage of automation and large scale processing while still retaining the personal and real-time nature of human to human interactions and the right set of incentives for both sides.

 

Other talks from track Modern User Interfaces: Screens and Beyond

Smart Speakers: Designing for the Human
UX Lead @Google
Charles Berg
Behavioral Economics and ChatBots
Co-Founder @atomist
Jim Clark
Rethinking HCI With Neural Interfaces @CTRLlabsco
Director of R&D @CTRLlabsCo
Adam Berenzweig
UI Evolving, Platform Evolving, Architecture Evolving
Mobile SME, Full Stack Developer & Lead Consultant @ThoughtWorks
Xianning Liu
High-Touch Service @ Scale: Shopping Apps With a Human Face
Director, Mobile Engineering @hudsonsbay
Natalia Bartol

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