Workshop: Dynamic Reteaming

Location: Barrymore, 9th fl.

Duration: 9:00am - 4:00pm

Day of week: Monday

Level: All


This will be of greatest interest to people that are at companies that are growing fast. However it’s open to people in other situations who have a keen interest in the challenges and dynamics facing fast-growing companies.

Team change is inevitable, especially when your company is hiring like crazy and doubling in size. Your teams might grow and split. 20 people might arrive in one day. What feels like “tectonic shifts” happen as you morph structurally in an attempt to refocus work and people. How can we bring a humanistic stance to this dynamic reteaming? How can the people be empowered to own their own team changes? How do you integrate the new people in without losing your sense of “culture?" We will explore questions like these with an interactive format. Along the way, I’ll share case studies from 3 successful startups I’ve been a part for nearly 20 years.

Key takeaways:

  • Learn patterns of team change including: isolation, one by one, grow and split, and load balancing.
  • Experience what it’s like to let people choose their own teams.
  • Analyze your current situation with ecocycle and panarchy tools.
  • Determine a strategy for dealing with the “how do we maintain our culture” question as your company grows.
  • Analyze reteaming problem sets to determine how you would approach solving them.
  • Learn tactics to help your teams gel and get up to speed after they change.

Speaker: Heidi Helfand

Director of Engineering Excellence @procoretech

Heidi Helfand is Director of Engineering Excellence at Procore Technologies, creators of cloud-based construction software. She is author of the book Dynamic Reteaming: The Art and Wisdom of Changing Teams which challenges the notion that you need to keep your teams “the same” in order to be successful. Heidi was on the “first team” at two highly successful startups – ExpertCity, Inc. (acquired by Citrix) where she was on the team that invented GoToMyPC, GoToMeeting and GoToWebinar and AppFolio, Inc., a SAAS property management software company that went public in 2015. She is a co-active coach certified by the International Coaching Federation (ICF).

Find Heidi Helfand at