Mobile Web: So Hot Right Now

Track:

The Hyperinteractive Client

Time:

Wednesday, 1:45pm - 2:35pm

Abstract:

Sometimes, you've got to rock the boat to keep it from sinking. Belly's decision to scrap their native iPad app and build an [HTML5 hybrid app](html5hub.com/html5-mobile-never-looked-so-good/) was a risky move but proved to be one of the best decisions the startup has made. While mobile web is considered a harsh environment with low processing power, a few key techniques can be used to get the best performance out of your application. Belly's unique deployment platform enables instantaneous software updates to any or all devices at any time; making A/B testing, bug fixing, and innovating a breeze. In this talk, Dave Arel will discuss how to build fast, proficient, native-like HTML5 mobile applications, and the enormous benefit it surely brings.

Dave Arel

Dave Arel is a product engineer with a focus mainly in JavaScript. As the Director of JavaScript Engineering and Head of Front-End at Belly, he is directly responsible for the development of their [HTML5 iPad application](http://html5hub.com/html5-mobile-never-looked-so-good/) which is used by thousands of businesses and millions of users. So when it's not working properly, blame him. Dave is easily recognizable by his lack of hair and eau de hockey-bag cologne. @davearel | davearel.com | bellycard.com