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Mike Lee, Produced Tap Tap Revenge, Obama '08, and Apple's Mobile Store

 Mike  Lee

Legendary product engineer and World's Toughest Programmer Mike Lee (@bmf) has worked on apps for Alaska Airlines, Delicious Monster, Tapulous, United Lemur, Apple, and Nextive, producing such hits as Delicious Library, Tap Tap Revenge, Obama '08, and Apple's Mobile Store. His goal is to save Madagascar, his blog is at mur.mu.rs, and he has the world's largest collection of plush prosimians. In his spare time he races cars, flies airplanes, plays guitar, drinks single-malt scotch, and surfs.

Mike lives in Appsterdam, the world capital of app development.

Presentation: "Keynote: From Crap to App"

Time: Monday 18:35 - 19:45

Location: Salon A, B, C, D

Bad reviews? Slow sales? Flamings bags of poo on your doorstep? Maybe your app sucks. But admitting you have a problem is only half the battle. How do you go about fixing it?

Your instincts might tell you to lower your prices, add more features, or increase your marketing budget, but chances are, none of those things will work. In fact, it might be time to stop listening to your instincts, and start listening to the experts.

Not self-proclaimed experts, but people who have actually shipped number one apps, garnered millions of downloads, and literally rolled around in big piles of money.

Laugh and learn as Mike Lee, costumed avenger of interface abuses, plants his tongue firmly in his cheek to teach you ten things you can do to rehabilitate your lackluster software product.

Presentation: "Trends and Issues in App Making"

Time: Wednesday 14:00 - 15:00

Location: Salon A-B


Join industry veteran Mike Lee as he looks at several emerging trends and developing issues in the app ecosystem. We'll talk about the recent issues around privacy, and use a holistic, cross-disciplinary approach to develop best practices for the future. We'll talk about the hottest vertical markets for the coming year, and the special challenges they will bring. We'll look at the state of mobile gaming, the best and worst monetization strategies, and the deep, underlying philosophy that drives the arbiters of future reality.