Presentation: "Trends and Issues in App Making"

Time: Wednesday 14:00 - 15:00

Location: Salon A-B


Join industry veteran Mike Lee as he looks at several emerging trends and developing issues in the app ecosystem. We'll talk about the recent issues around privacy, and use a holistic, cross-disciplinary approach to develop best practices for the future. We'll talk about the hottest vertical markets for the coming year, and the special challenges they will bring. We'll look at the state of mobile gaming, the best and worst monetization strategies, and the deep, underlying philosophy that drives the arbiters of future reality.

Mike Lee, Produced Tap Tap Revenge, Obama '08, and Apple's Mobile Store

 Mike  Lee

Legendary product engineer and World's Toughest Programmer Mike Lee (@bmf) has worked on apps for Alaska Airlines, Delicious Monster, Tapulous, United Lemur, Apple, and Nextive, producing such hits as Delicious Library, Tap Tap Revenge, Obama '08, and Apple's Mobile Store. His goal is to save Madagascar, his blog is at, and he has the world's largest collection of plush prosimians. In his spare time he races cars, flies airplanes, plays guitar, drinks single-malt scotch, and surfs.

Mike lives in Appsterdam, the world capital of app development.