Identity Management (or more correctly, Identity and Access Management - IAM) is an over-hyped and over-complicated capability within enterprises. It is often made out to be the exclusive province of expensive and highly specialised vendor products that end-user organisations cannot hope to develop on their own. This is nonsense. On the contrary, the ""single product""-based approach to IAM is fraught with risk and expense. Organisations can greatly improve their chances of success as well as their agility and economy by adopting a loosely-coupled approach to designing and deploying an IAM system. This talk will cover the essentials of the loosely-coupled approach called LIMA based on the speaker's real-world experience implementing IAM at an established end-user organisation. The LIMA architecture is described in detail in the eBook Identity Management on a Shoestring published earlier this year by InfoQ.