Beyond debates between private versus public, cloud technologies can be primarily used to hide the complexities of the underlying infrastructure and allow a focus on services required to develop and deliver next gerenation applications and associated IT services. Web companies have made the most of these new capabilities to greatly accelerate their ability to deliver innovation without any of the traditional red tape associated with traditional IT. This session will explore how any customer can now leverage this developer friendly model and enhance their ability to better support  the business needs. Furthermore, new technologies, such as Nimbula's Cloud operating system, will allow customers to leverage public clouds such as Amazon's EC2 to complement their private resources.