Designing for Engagement
Track: Tomorrow's MobileLocation:Grand Ballroom - Salon FAbstract:
With so many apps in the app store, what can you be thinking about to get and keep people interested in your app? Having a great concept is just the beginning. How much thinking goes into the personality and tone of your app? What about writing the error messages, alerts, calls-to-action, app descriptions or release notes?
Whether you have an app concept yet to be built, or an app that's been out for a while, Jaimee wants to share some very important considerations in on-boarding, design and copywriting to help your apps become more fun, delightful and engaging experiences for your users.