When building a product, it's important to experiment, learn, react, and iterate to achieve success. To build great team chemistry and culture, the same principles apply. At Buffer, alongside product, we started thinking about team chemistry early on. We crafted our own unique culture and learned a lot through our many successful and failed culture experiments over the past five years. Being a globally distributed team and defaulting to transparency (including sharing every team member's salary online) are just two of the many things Buffer culture is known for. This talk explores some of these culture experiments to illustrate how cultivating and iterating on your own team culture can improve happiness, productivity, employee retention, and overall growth.