Analytics platforms like Google Analytics, Flurry and Mixpanel have spent a great deal of energy promoting data-driven development. The unfortunate reality is that data-driven strategies promote over-analysis and inaction. Mobile app teams are inundated with data, but rarely get actionable insights.

This talk will focus on strategies, techniques and tools that can help manage the deluge of data that mobile apps generate. The talk will leverage examples from leading apps to help attendees create an actionable approach on moving away from data-driven strategies toward more effective results-driven development at scale.