Speaker: Natalia Bartol

Director, Mobile Engineering @hudsonsbay

Natalia is the Director of Mobile Engineering at Hudson’s Bay Company, overseeing mobile application and service development for Saks Fifth Avenue, Gilt Groupe and The Bay. She has worked in backend- and mobile-oriented engineering and leadership roles for the past 9 years, for companies including Zend Technologies and IBM.

Find Natalia Bartol at

@nataliabartol
nbartol

Talk : High-Touch Service @ Scale: Shopping Apps With a Human Face

Track : Modern User Interfaces: Screens and Beyond
Location : Majestic Complex, 6th fl
Day of week : Wednesday
Duration : 10:35am - 11:25am

Personalized content and product recommendations powered by machine learning algorithms are now the bread and butter of shopping apps. As our customers exponentially shift to digital every year, we continuously seek ways to differentiate ourselves in helping customers find the products they love.

One way to do this is through high-touch services and leveraging our highest converting assets—our Sales Associates. This session will focus on crafting the experience designed to encourage customer-to-stylist personal relationships: the balancing act between taking advantage of automation and large scale processing while still retaining the personal and real-time nature of human to human interactions and the right set of incentives for both sides.

 

Other talks from track Modern User Interfaces: Screens and Beyond

Smart Speakers: Designing for the Human
UX Lead @Google
Charles Berg
Behavioral Economics and ChatBots
Co-Founder @atomist
Jim Clark
Rethinking HCI With Neural Interfaces @CTRLlabsco
Director of R&D @CTRLlabsCo
Adam Berenzweig
UI Evolving, Platform Evolving, Architecture Evolving
Mobile SME, Full Stack Developer & Lead Consultant @ThoughtWorks
Xianning Liu
High-Touch Service @ Scale: Shopping Apps With a Human Face
Director, Product Mobile Apps @hudsonsbay
Kyla Robinson

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