Creating a data driven culture is no simple task. Many companies say they are data-centric but few are taking full advantage of the data they have and spend massive amounts of time aggregating it. What does it take to create a data-driven culture? And, can you take it too far? With stories from Stitch Fix, Salesforce, and Amazon, Cathy will talk about how giving people access to the data they need and aligning everyone to the right metrics can transform an organization.

Cathy will discuss the early evolution of A/B testing at Amazon and share how Salesforce built a telemetry system for real-time monitoring and decision making in its large-scale search infrastructure. In addition, she will discuss the data-rich culture at Stitch Fix and share how the company’s 70-person data science team drives every decision and function inside the online personalized styling service. From styling recommendations and inventory allocation to logistics and demand modeling, data is the DNA of the company. Cathy will share the highlights and pitfalls to avoid in the journey to becoming a data-centric company and she will provide suggestions on how other organizations can harness their data to do the same.